Cuba's Investment
Climate
All of us, at one
time or another has imagined leaving the rat race, saying to hell
with everything and realizing our dreams by moving to our own
paradise. Whether you are of retirement age, a burned out baby
boomer, or perpetual traveler, this book should provide you with
food for thought and sufficient information to start you on the
journey to beginning a new life in Cuba. For over 40 years Cuba
has been isolated from the mainstream of the world while trying to
live the socialist dream. The world has changed and so has Cuba.
Now is the moment to come and explore the country that has so much
to offer. Whether you are someone interested in wintering or just
want to live part or full- time in Cuba or a savvy entrepreneur,
this guidebook will help you. It paints a realistic picture of
living in a Latin American country and tells you how to deal with
the many challenges you will inevitably have to confront. This
guide offers assistance to anyone seeking a safe, affordable
placeto live abroad. It contains all of the ins and outs, dos and
don’ts, rules of thumb, secret insider information and invaluable
data about all aspects of living in Cuba. It shows you how to stay
busy, where to reside, how to learn Spanish, where to find
companionship. It provides you with novel, sure fire ideas for
starting businesses and, best of all, gives you a head startbefore
you even move to Cuba. The country offers something for every
imaginable taste and lifestyle. Trends Magazine predicted that
Cuba would someday become the baby boomer's retirement haven of
the future. A June 1998 issue of the Miami Herald stated, "A mass
new migration of retirees will start to settle abroad, lured by
the low cost of living to stretch their shrinking pensions,
reasonable health costs and warm weather. Cuba will be the hottest
destination due to its proximity to the United States and the
relative lack of industrialization."
Before talking
about investment opportunities, let's take a brief look at Cuba's
economy to get an overall picture of what is happening there. This
will help you better understand the investment climate of the
country. Until recently sugar had always been the mainstay of the
Cuban economy. At one time sugar accounted for 70% of the
country's export revenue. The
zafra is the
sugar cane harvest and runs from November through May. The country
produces around 10 million tons of sugar a year. Tobacco has
traditionally been the second most important agricultural product.
Cuba's Vuelta Abajo region is thebest place in the world to
grow tobacco for cigars. Cuba's soil and climate are also perfect
for growing good coffee. Rice, corn and tropical fruits are other
important crops. In general, agriculture has been diversified to
feed a burgeoning population. Cuba has a large reserve of minerals
that are exported-especially nickel. About 40% of the world's
nickel reserves are found in Cuba and the country is the fourth
largest producer in the world. Nickel has traditionally been
Cuba's second foreign exchange earner. However, most of the
country's minerals have yet to be exploited. Cobalt, copper and
iron are other minerals found on the island. After sugar and
nickel, fishing is the country's third most important industry.
Cuba's pharmaceutical industry is growing fast and will possibly
be an increased source of exports. However, most industry in Cuba
basically exists for the production of products for domestic
consumption. At the present time more and more countries,
companies and individuals are making profitable investments in
Cuba. The second Cuban Revolution in the last fifty years has
begun except this one is capitalistic and not communist. This
revolution is akin to what is happening in Russia, Vietnam and
China. What we are presently seeing are economic reforms preceding
political reforms. Cuba cannot afford to not participate in the
mainstream of the global economy. Free market ideas are beginning
to take root in Cuba. Over fifty foreign countries are currently
doing business in Cuba. Bilateral trade between Cuba and the U.S.
will increase in the future. Cuba is so ripe for doing business
that many U.S. corporations who had property confiscated in Cuba
are probably willing to relinquish claims to what they previously
owned just for the chance to "get their foot in the door". Rumor
has it that many deals have already been cut behind the scenes. In
fact, more than 2,500 U.S. business executives and representatives
visited Cuba in 1998. A number of factors make investments in Cuba
attractive. First, its geographic position and proximity to the
United States. Someday you will be able commute to Cuba if
necessary. Cuba is accessible from all parts of the world by air
or sea. A communications system, which includes phone, fax and
telex services, links Cuba to the rest of the world. A stable
political situation, low level of corruption, signs of economic
recovery, a banking system, mass communication (radio T.V. and
phones), a postal system, international courier systems,
international airports, public transportation, a highly educated
work force, unspoiled beaches and other tourists locations, hotels,
resortsand a rail and road network all combine to make up a well
entrenched infrastructure necessary for foreign investment.
Another important factor to consider is that workers' wages are
low when compared to other countries due to Cuba's low wage scale.
Cubans who are employed by the government or in joint ventures
earn only about $10 monthly. However, there are a lot of
peopleearning more under the table. Combine these factors with the
country’s natural beauty and good weather and you have a land ripe
for investment. Since Cuba has been isolated from the capitalist
mainstream for such a long time, the country is virgin for many
business opportunities. Enterprising foreigners will have the
chance to start previously non-existent businesses. Cuba is ready
for innovative people willing to take chances. The country will
attract adventurous entrepreneurs looking for a window of
opportunity to establish themselves. All things considered, the
country's infrastructure is good despite current economic problems.
Cuba has more than 10 international ports with full service and
shipping operating. They are adequate highway and rail systems in
place and a telecommunications network which is antiquated but
being improved. Cuba has a large highly-educated labor force.
Hired help is affordable. There is a double tiered economy with
Cubans who work in tourism earning dollars. This has created much
inequity. Current monthly salaries are low, so there thousands of
people yearning to earn decent wages if given the chance. You have
to pay a social security tax of about 35% for each worker you hire.
Self employment is now legal in many sectors of the economy.
The hottest market
which has the potential to produce billions of dollars annually is
tourism. The number of tourists visiting Cuba is growing at 30%
annually. In the 1950s during the Batista era, Cuba was the most
popular tourist destination in the Caribbean. Now, Castro believes
that tourism is the salvation for Cuba's economic woes.
Cubancan is
the organization behind the country's new emphasis on tourism.
They have already set the building blocks for a new infrastructure
— with improved roads and transportation, a new cruise ship
terminal in Havana, new marinas, golf courses, airport expansion
and joint foreign investment. There has also been a joint venture
hotel boom with foreign corporations contributing to the new
infrastructure. About 3 to 5 thousand hotel rooms are being built
each year. There is a new emphasis to develop multidestinations
within the island. The government has even offered nonsocialistic
incentives allowing foreign investors to operate in the country
for at least 10 years without paying income tax. Jobs at tourist
resorts are highly sought because of the availability of dollars
and foreign goods. Despite the U.S. embargo, Cuba annually has
averaged between1,000,000 and 2,000,000 tourists in recent years.
In the last five years tourism has increased 20% annually and
become the biggest foreign exchange earner. Currently about two
million tourists generate more than a billion dollars a year.
Tourist visits to Cuba have mushroomed from less than 350,000 in
1990 to more than 2 million in 2000. Canada provided the most
visitors— 170,000 followed by Italy, Germany Spain and France.
This is not to mentionall of the Americans who entered through
third countries. Tourism has the potential to produce even more
money annually as Europeansand Canadians will be joined by more
visitors from the U.S. in the future. Cuba now boasts over 30,000
hotel rooms, second only to the Dominican Republic, thanks to a
recent tourism building boom. Recent information suggests there
will be a shortage of high-quality hotel rooms if tourism
continues to grow at its current pace. When the embargo softens
tourism will really soar upward. About 150,000 Cubans work in
tourism-related businesses. You should seriously think about
investing in this tourism boom. The businesses that are derived
from it — bars, restaurants, tours, hotels and outdoor activities
are fields worth exploring for investment opportunities. The needs
of a burgeoning expatriate community will also give rise to new
enterprises. If you have a skill in a particular area perhaps you
will be able to put it to use in the ‘new’ Cuba. If you are
experienced in the field of business you choose, you chances for
success will greatly increase. However, you should remember that
running a business in a foreign country is lot like managing a one
in the U.S. or Canada. Rules, regulations, work ethic, the customs
of the people and the way ofconducting business will be different
than what you expect. You are best advised to try to play by the
rules and adapt to the way thingswork in Cuba. The best option to
invest in Cuba is actually with a panamanian coporation (see
www.taxhavens.us ) Speaking Spanish will help you immensely
when engaging in business transactions and communicating with your
help. Check out restrictions and the tax situation. And most
importantly choose a business in which you have a vast prior
experience. It's much more difficult to familiarize yourself with
a new type of business in a foreign country. Remember you will be
doomed to failure if you try to be an absentee owner. A
trustworthy partner or manager can mean the difference in success
and failure. Make sure you choose a partner with local experience.
Don't trust anyone until you know them and have seen them perform
in the workplace. Before forming a partnership you should decide
what parts of the business each partner will run in order to avoid
problems down the line. Bureaucracy can also be stifling in any
foreign country. A good guide to Live and invest in Cuba is the
e-book published by
www.expatsebooks.com.
Before you put a
penny of your money into any type of overseas investment there are
a few simple rules you should follow. Adhering to these principals
will help you make more prudent decisions and protect your
investments. Remember as attractive as a foreign investment may
seem on the surface, there is always a downside. Bear in mind the
rules of doing business vary from country to country. The most
important thing you can do is your "homework," that is to say,
study the feasibility of your potential investment thoroughly
before exchanging any money. Be especially wary of "blue ribbon
deals" that appear to be too good to be true. Trust your intuition
and gut feeling at times. However, the best strategy and rule of
thumb is, "Test before you invest." Many people will have
impossible dreams about what business will be like in Cuba. It is
a giant mistake to assume that success will come easy in Cuba.
Also many unforeseen problems will surely arise. There will be a
market for almost any consumer product you can think of. A lot of
money will be made in the local market supplying products. Cuba's
11 million people provide a large untapped consumer market.